Kasey Hodges Design
Branding | Print
2018
This project aimed to create a logo and collateral for Kasey Hodges Design that would represent my quirky personality and enthusiasm for graphic design. My solution was inspired by my emotional connection with the lightning bolt symbol. Partly known for going fast in my electric wheelchair, I have been called many names related to speed (Hot Rod, Speed Racer, Speedy González, Mario Andretti), so I decided to embrace it. Along with speed, the lightning bolt symbolizes power and strength. I also see the comic/pop art style as a freeing and entertaining or intriguing way to depict life’s truths, hence the polka dots and off-kilter outline.